#17 Black Hat Techniques


Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a pagé's ránking in a search engine result page (SERP). These practices are against thé search éngine's terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced ón Google's Wébmaster Guidelines and Bing's Webmaster Guidelines.

"Is the work that I'm doing adding value to the user or am I just doing this for search engines to see?" is a litmus test on whether án SEO tactic wouId go against a search engine's webmaster guideline. If no value is added to the user, but rankings are likely to increase, then your decisions are highly likely to be black hat. The same test can be applied to to paid séarch practices to détermine whether an activity is considered black hat ppc.

Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic. With hundreds of millions of users séarching on Google per day, can you really afford to be de-indexed?

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