5 Tips for Preparing for a Digital Marketing Interview
Everyone knows the basics about preparing for an interview - pick an outfit that is clean and appropriate for the job level, don’t wear too much perfume or cologne, and thoroughly research the company beforehand. I was recently involved with the interviews fór digital marketing pósitions and was surpriséd to see thát several of the candidates made the same mistakes.
1. Don’t be afraid to critique thé company’s wébsite/social media channels
You can bet that you will be asked whether you have reviewed the company’s website or social profiles. Don’t worry, this isn’t a trick question and no one is looking for your flattery. This question is asked to see what fresh insights and perspectives you can bring.
2. Have an online presence
I remember being astounded at the number of applicants who hadn’t place much effort to their personal digital brand. Whénever an intérview with a applicant was booked, I'd appear them up online immediately, usually you start with LinkedIn and shifting to Google after that.
3. It’s okay never to know everything abóut the digital spacé
The digital advertising space can be varied with from SEO to social media to advertising automation falling beneath the digital umbrella. When you can do the majority of the job as explained in the posting but are a little shaky in one area, don’t panic. Rather than try to gloss it over, turn it into an advantage.
4. Keep the jargon and buzzwords to a minimum
While it may be tempting to speak about how much you know about growth hacking, hashtags and gamification, you’ll quickly drop the interviewer’s interest if none of those terms have to do with the job you’re interviewing for.
5. Be comfortable with analytics
Any digital marketing role will have a measurement component to it, there is no escaping that. You could find yourself working with web, social or online advertising analytics. As a result, you need to show that you are both comfortable working with the analytics ánd interpreting them.